Archive for the ‘Search Engine Optimization’ Category

Social Media Managers

Wednesday, April 13th, 2011

If you have been in the Internet industry for any amount of time, it has become apparent that the old tried and true methods of ranking for search terms are changing.

Facebook and Twitter are becoming a more powerful force for helping shape your search engine rankings.

Both Google and Bing/Yahoo use signals from social media in addition to the many other calculations that are made in their ranking algorithms. A Facebook and Twitter presence can be a big advantage if your competitors don’t have them.

Because of this there has been an explosion of social media managers. They  all vary in price and some are better than others.

If you as a business owner don’t have the time to spend on improving your social media profile, these types of services can very beneficial to you.

They will monitor your accounts, remove spam, make relevant posts, look for new connections that are relevant to your industry and all the other things that go with social media management.

You can find a plan that will fit your budget but anything from $100 to $500 a month is reasonable depending on the hours and services being offered.

Is Optimization Dead?

Saturday, March 26th, 2011

With the latest Google Panda/Farmer update, a lot of so called SEO experts are saying that optimization is dead.

It’s actually quite funny. I’ve been hearing the same thing since the first Google dance I sat and watched back in 2003.

In the world of the Internet, there is only one thing that is certain and that is that things are constantly changing and if you want to survive you have to keep up with the changes.

I’ll read about how some optimizers think it’s forbidden to create a bunch of sites and test new methods of optimizing. How silly is that, would they rather test their methods on a clients site?

I build my own sites regularly and have over a 100 of them where I can test the waters for new techniques to help ranking. I’ve deliberately pushed some of my sites into a penalty just to see what triggers it. This is how a good optimizer succeeds. Unfortunately a lot of the optimizers  fresh out of school have been taught things that are no longer relevant and they are unable to think out of the box to come up with new ways of pushing your rankings up.

As far as optimization being dead, that is just plain silly. The only thing that has changed are the methods of how to rank and even some of the old tried and true methods still work. For example,  build a great site with good content and you can’t go wrong.

The Google Farmer Update

Friday, February 25th, 2011

If you’re involved in the search engine game, then you have undoubtedly heard about the latest update to the Google algorithm called the farmer update.

It is targeting scraper and low quality sites. Scraper sites have been filling up Google’s results lately and polluting them with regurgitated junk that has adsense on them. This update is supposed to go after those types of sites as well as just plain junks sites.

I’ve been following Google updates every since the beginning and one thing holds true even to this day. As long as you build a great site, promote it without spamming it, and get quality inbound links, then your site will most likely weather the storm of updates.

And, never build your business around traffic from search engines because it could come to an end at any time. You need to have a business model that will weather any search update storm and stand the test of time.

Webmaster World Biased Towards Google

Monday, November 29th, 2010

I’ve been a member of Webmaster World for many years and have made a lot of posts over the years. In the beginning most of my posts towards Google were all very positive since back then they really were a “Do No Evil Company”.

But let’s face it; every since Google has gone public, that do no evil thing has went out the door. Google has decimated entire industries and with their uber arrogance have become to think that they are the Internet.

As a result, my postings on WW took on a more negative tone towards Google and what I found is that the Google forum moderators want no part of the negative posts. They only want peachy rosy post saying how wonderful Google is. My posts were intended for those poor misinformed souls that think playing by Google’s rules will get you great results and that all they have to do is wait it out and things will get better.

So, if you’re ever reading the Google forum over there, just be aware that it is very pro Google and negative posts that tell it like it is are removed.

Search Engine Optimization Myths

Sunday, September 19th, 2010

Have you ever received a phone call out of the blue or an unsolicited email telling you that they can get you to the #1 spot on Google in no time flat?

Let’s dispel a few myths about SEO that seems to make the round amongst unsuspecting business owners.

First, if all the people talk about are Google and Pagerank, then you know they have absolutely no clue as to what they are doing. Yes, there was a time many years ago where page rank was a determining factor but those days are over. In fact, page rank is only one of over 200 factors that Google looks at when ranking pages and Bing does not use page rank. Bing you say? Yes, Bing.com now powers the Yahoo search listings and together they own 30% of the share of all searches done in the US and according to comscore, they are growing every month while Google share is declining.

We’ve found that there are a certain segment of shoppers who prefer to shop on Yahoo over Google and if you’re placing well in Bing, then you’re going to show in the same spots on Yahoo so your traffic potential  expands greatly.

With Google making missteps over the last few years and more recently with their Google Instant, they are losing users every day. Google instant was not about saving the world time as they so like to put it, it was really about showing people more ads. Before Instant, you would be exposed to 8 to 10 ads per search term, now you can see up to 40 or more adds depending on the term your typing not to mention how does stopping to look at the results after every letter you type save you time? Since going public, Google has really lost their way and over the next few years they are going to keep losing market share as people turn away from them.

It’s still important to rank for Google but it also important to rank for Bing which in turn will rank you for Yahoo.

So the next time you get a phone call telling you about how great they rank in Google and what their PR is, just ask them how well do they rank in Bing and what does that fancy PR do for Bing? See what they say to that!