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Telephone
Interviewing:
Our state of the art networked CRT-equipped telephone interviewing stations
are staffed with well-trained interviewers and supervisory staff. We have
experience conducting quantitative interviewing both during the day (business)
and during the evening (consumer). We have experience with a broad range
of industries, including health care consumers and health care professionals
(Doctors, Dietitians, etc.), retailers/dealers, business professionals,
etc. We encourage client involvement in the training and monitoring (remote
or on-site) stages of projects. Electronic data transfer of sample and
results is available to maximize speed of communication.
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Mail Studies:
In addition to phone, I&S handles all phases of fielding mail questionnaires,
including: list maintenance, CASS Certification, mail merge/printing,
insertion and mailing. We have the capability to print 11-by-17 sheets
to produce multi-page booklets (These can be printed in black & white
and/or color). We offer the ability to customize all sections of questionnaires
to personalize surveys (e.g., customized to refer to individual locations,
individual service providers, specific services rendered, specific dates,
previous study results, etc.) There is no limit to the size of the studies.
We can produce and mail form only a few to tens of thousands.
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In-mall Placements:
With extensive background in managing mall intercept research for major
manufacturers, our project staff will design and coordinate studies using
the best techniques and quality field facilities.
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Data
Processing:
I&S internal staff can program CATI questionnaires, code responses,
perform data entry (including the use of state-of-the-art optical scanning
methods) and tabulate results. Using advanced software, our experience staff
can provide anything form basic data entry and tabulations to more complex
statistical analysis. We also offer database management services so clients
can track individual behavior over time. |
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Analysis/Consulting:
All analytical staff at I&S have 20+ years of experience in marketing
research and consulting. Their extensive experience working in a wide
variety of business areas provides you with a ready resource form which
to determine the most appropriate study designs, methodologies, analytical
techniques and real world applications. We are known for our innovative
approaches and insightful, practical analysis. In addition, our staff
has been trained by SPSS in a variety of statistical techniques, including
Factor Analysis and Regression Analysis. In addition, I&S regularly
utilizes experienced local statisticians who have over 15 years of experience
consulting and training for SPSS.
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